Dr. Gautam Hal & Chesta Sharma, “Role of Agricultural Marketing & Socio-Economic Wellbeing of Farmers - A case study of Naubasta Mandi, Kanpur Nagar, Uttar Pradesh ”, ldealistic Journal of Advanced Research in Progressive Spectrums (IJARPS) eISSN– 2583-6986, vol. 5, no. 04, pp. 87–100, Apr. 2026.