Women And Media

Abstract

Media play a vital role in distribution of information about various programme related to all human beings-men as well as women. Media play an important role in social development mass media are by now undoubtedly among the major socialising agents in modern society. Over the past 20 years media’s role in promoting gender equality and fostering change in the societal attitudes towards women has been universally recognised. The present paper is based on women and media. The paper tries to focus on the measurement of empowerment of women through media.

Key Words: Women, Media, Mainstream, Critical Mass, Advertising, Women empowerment.