Marketing Of Library Products & Services- Its Challenges To Professionals

Abstract

Marketing of products and services is very essential for the success of a library. It is a way of working and a way of serving the users in which every activity is committed to user satisfaction. Marketing of information is also necessary in the modern era. This paper is about the concept and meaning of marketing in the field of library and information science. It discusses the importance and role of marketing of libraries. There were also some challenges for professionals such as ignorance among librarians, lack of ICT infrastructure, lack of awareness of the user’s need, lack of funds and lack of training of library staff. However, some strategies, implications and recommendations are also suggested in this paper. It is responsible for the growth of the library.

Keywords:- Marketing, Marketing Products and services, Library Science, E- Marketing, information, Market management, Marketing mix, Marketing strategies.