Effect of gender on the awareness to consume organic food in the future: evidence from Türkiye and Algeria

Abstract

  This study has an aim to check the impact of gender of respondents on the awareness to use organic food in the future. This type of products are illustrated on natural milk and natural oil generated from olive. The method explored in this research is an online survey between January-November 2022 among 81 respondents from Türkiye and Algeria. Then, the results were analyzed through SPSS software V26 in order to use the of independent samples t-test. The results indicate that the independency between the willingness to use the organics food in the future in order to consume organic food and the age of respondents is ensured. It means that both men and women are agreeing to consume it in this case (p-value = 0.523).

Key Words: Consumer behavior-Green marketing-Organics food-Independent samples t-test- Gender-Türkiye-Algeria.