Exploring Audience Perceptions of Kannywood Actresses: Insights from Students in Selected Universities

Abstract

This study examined audience perceptions of Kannywood actresses among 1,200 students from Bayero University Kano (BUK), Yusuf Maitama Sule University Kano (YMSUK), and Aliko Dangote University of Science and Technology (ADUSTECH). Data were collected using structured questionnaires and analyzed using frequencies and percentages. Results showed a male-dominated respondent pool (60% male, 40% female), with the majority aged 22–25 years (43%). Most respondents were in 300 level (29%), followed by 200 level (26%), 100 level (23%), and 400 level (22%). Findings revealed that 45% of respondents viewed actresses’ dressing positively, while 37.3% expressed negative views and 17.7% were neutral. Regarding cultural contribution, 54% perceived Kannywood actresses as positively promoting Hausa culture, 27% had negative perceptions, and 19% remained neutral. The results indicate a generational and gender-influenced divide in audience reception, shaped by cultural values, modern trends, and academic exposure. The study recommends gender-sensitive content analysis and culturally balanced portrayals to enhance positive audience engagement.

Keywords:- Kannywood, Audience Perception, Hausa Culture, Gender, University Students