A Study on Digital Footprints and Concerns About Privacy and Security on Social Media

Abstract

Now-a-days life takes place in the digital world more than ever before. The pervasiveness of online platforms for social networking, banking, shopping, and other purposes in the current digital era illustrates how big data and digitalization are becoming progressively more ingrained into our daily lives, changing the way we engage with the outside world and carry out our daily tasks. The digital footprint left by online personal information disclosure raises serious questions regarding data security and the safeguarding of users' private data. This study looks at how shared personal data turns into an enduring digital record that may be investigated and possibly manipulated by third parties including hackers, businesses, etc.

It attempts to offer insights into methods for reducing these risks through improved privacy settings, regulated information exchange, and knowledgeable digital habits to protect personal data by investigating users' perceptions of the main data hazards.

The objective of research is to highlight the vulnerabilities and risks inherited in digital footprint. The findings of this study are intended to educate online users and developers on the vital significance of protecting private data and strengthening privacy safeguards in order to reduce security threats in the digital age. This study aims to create a safer digital environment that protects user privacy and encourages responsible data management by identifying issues and offering workable solutions.

Keywords: Online Era, Digital Footprint, Security Risk, Privacy Protection