Understanding “Colorism” in India: The Complexities of Skin Complexion

Abstract

This study focuses on the discriminations done on the basis of skin complexion, which is a persistent problem in India. Definitions of beauty that are socially and culturally constructed and based on skin complexion reflect western realities and uphold beauty standards that shape the beliefs and practices around fair skin color for not only Women but also Men. Through media such as movies, music, advertisements, cosmetics, marriage and more, people have grown accustomed to Colorism and normalized the prejudice against skin color. The market's increasing interest in fairness products is proof of this. Unfortunately in India, skin color discrimination has become so commonplace that people are not willing to face it, accept it, or discuss it openly. Instead, they are welcoming it wholeheartedly and becoming fixated on using bleaches, beauty products and medical procedures to lighten their skin tone. Even though we live in the twenty-first century, people still prefer lighter skin colour over darker ones and it is quite unsettling that stereotypes about dark-skinned people are still prevalent in India. One form of this type of prejudice is "Colorism" or "Shadeism," which refers to discrimination against someone based on their skin color or complexion. Colorism has a long history that is hard to eradicate, not just in India but throughout the entire world.

         The situation has gotten worse in the modern world because colorism is now endangering society by disguising itself as a number of factors. By examining the elements that act as a catalyst for the spread of Colorism in India, this research aims to understand how colorism impacts Indians' mentalities and how it impacts both individuals and society as a whole.

Keywords- Colorism, Discrimination, Prejudices, Shadeism, Skin Color or Skin Complexion