Measuring the Impact of Tourism Experience on Future Visit Intentions in Algeria: A Paired Analysis Using the McNemar Test

Abstract

Tourism is critical to Algeria's economic diversification and long-term growth strategies. Despite the country's abundant cultural and natural resources, domestic tourism is underutilized. This study investigates the link between individuals' previous tourist experiences and their intention to travel in the future. The McNemar test was used on a sample of 168 respondents to see whether prior tourism participation has a significant effect on future tourist intention. The results show no statistically significant difference (p = 0.143), indicating that earlier experience has little influence on future willingness to travel. However, overall enthusiasm for domestic tourism remains strong. The study adds to our understanding of behavioural dynamics in Algerian tourism and makes relevant policy recommendations. The limitations and perspectives for future study are also explored.

Keywords: Algeria, domestic tourism, behavioural intention, tourism experience, McNemar test, sustainability.